UP is a car rental company in Sorriso (MT) focused on offering mobility with convenience, safety and freedom. With a varied fleet of compacts, sedans, SUVs and utility vehicles, it serves everyone from rideshare drivers and business owners to families and tourists, combining serviced vehicles, flexible plans and 24-hour support for different profiles and needs.
A positioning carried into the digital space
In building the site, the goal was to carry that road-partner positioning into the digital space, with an intuitive presence focused on results. We organised the information to highlight the fleet's strengths, the tailored options and the rental plans, with direct usability and prominence for the fastest contact channels.
The Sorriso base: the storefront behind the trust the site had to convey.
Their own facility: the garage where every vehicle is serviced before hitting the road.
A serviced fleet: compacts, sedans, SUVs and utility vehicles for every kind of trip.
[The Client]
The road partner of Sorriso
UP is a car rental company in Sorriso (MT) focused on offering mobility with convenience, safety and freedom. With a varied fleet of compacts, sedans, SUVs and utility vehicles, it serves everyone from rideshare drivers and business owners to families and tourists, combining serviced vehicles, flexible plans and 24-hour support for different profiles and needs.
A positioning carried into the digital space
In building the site, the goal was to carry that road-partner positioning into the digital space, with an intuitive presence focused on results. We organised the information to highlight the fleet's strengths, the tailored options and the rental plans, with direct usability and prominence for the fastest contact channels.
The Sorriso base: the storefront behind the trust the site had to convey.
Their own facility: the garage where every vehicle is serviced before hitting the road.
A serviced fleet: compacts, sedans, SUVs and utility vehicles for every kind of trip.
+90%
of the fleet rented
A historic milestone for the company.
4
vehicle categories
Compacts, sedans, SUVs and utility vehicles.
3
rental plans
Daily, weekly and monthly, as needed.
24h
of support
For people on the road at any hour.
+90%
of the fleet rented
A historic milestone for the company.
4
vehicle categories
Compacts, sedans, SUVs and utility vehicles.
3
rental plans
Daily, weekly and monthly, as needed.
24h
of support
For people on the road at any hour.
[The Challenge]
Present the fleet and speak to every renter profile
Presenting the fleet clearly
The range of vehicles called for more than a plain list. We upgraded how each type is presented, with more content and detail, so the customer finds the right option quickly.
Speaking to each profile
Every renter arrives with a different need. We built the "Para Quem" section, which speaks directly to each profile and shows the right solution for each case, one of the project's biggest strengths.
Shortening the path to contact
On a first approach, every obstacle counts. We foregrounded the company's strengths and put contact one step away, so the customer moves from doubt to conversation without friction.
[The Challenge]
Present the fleet and speak to every renter profile
Presenting the fleet clearly
The range of vehicles called for more than a plain list. We upgraded how each type is presented, with more content and detail, so the customer finds the right option quickly.
Speaking to each profile
Every renter arrives with a different need. We built the "Para Quem" section, which speaks directly to each profile and shows the right solution for each case, one of the project's biggest strengths.
Shortening the path to contact
On a first approach, every obstacle counts. We foregrounded the company's strengths and put contact one step away, so the customer moves from doubt to conversation without friction.
[The Solution]
A direct site for people already ready to hit the road
We built a focused institutional website for UP Locadora, designed to take the customer from doubt to contact by the shortest route. The structure foregrounds what actually matters when renting: the fleet presented clearly, the "Para Quem" section speaking to each renter profile, the company's strengths, and contact and quote channels always at hand. A site that does not send the customer in circles, it goes straight to what they need to close the rental.
[The Solution]
A direct site for people already ready to hit the road
We built a focused institutional website for UP Locadora, designed to take the customer from doubt to contact by the shortest route. The structure foregrounds what actually matters when renting: the fleet presented clearly, the "Para Quem" section speaking to each renter profile, the company's strengths, and contact and quote channels always at hand. A site that does not send the customer in circles, it goes straight to what they need to close the rental.
[What we delivered]
The site live
[What we delivered]
The site live
What the site delivered
More visibility
The new site consolidated the company's professional image and expanded its digital presence, with a direct effect on the conversion rate.
Focus on each audience
The "Who it is for" section mapped out the niches, streamlining the visitor's journey and highlighting the advantages for drivers, companies and leisure.
Growth in enquiries
With over 90% of the fleet rented out, UP reaches a historic milestone that underpins its expansion plans and fleet investment.
The new site consolidated the company's professional image and expanded its digital presence, with a direct effect on the conversion rate.
Focus on each audience
The "Who it is for" section mapped out the niches, streamlining the visitor's journey and highlighting the advantages for drivers, companies and leisure.
Growth in enquiries
With over 90% of the fleet rented out, UP reaches a historic milestone that underpins its expansion plans and fleet investment.
